sports
From Tailgate to TikTok: How Fan Culture is Evolving Around the 2026 World Cup in the United States
From Tailgate to TikTok: How Fan Culture is Evolving Around the 2026 World Cup in the United States Fan culture at the 2026 World Cup is morphing into a hyper-connected, AI-powered experience where traditional tailgate rituals blend seamlessly with TikTok trends, real-time sentiment dashboards, and personalized highlight reels that adapt