From 45% Lift to $12M Profit: The Dentsu Agentic Platform That Turned CPG Campaigns Into Gold
From 45% Lift to $12M Profit: The Dentsu Agentic Platform That Turned CPG Campaigns Into Gold
A 45% sales bump translates into $12 million extra profit for a mid-size consumer packaged goods (CPG) brand, turning a $20 million marketing spend into $32 million in net revenue. That is the headline
